Market Research

10 Sep

Posted at 17:58h in Behavioral Science, Market Research, Psychology of Politics, Public Policy Messaging, Social Psychology by

Is biology (political) destiny? A few years ago the editors of this newsletter visited the Center for Brain, Biology, and Behavior at the University of Nebraska, and met with Prof. John Hibbing, author of Predisposed: Liberals, Conservatives, and the Biology of Political Differences, to discuss...

18 Jun

Posted at 18:14h in Advocacy Messaging, Behavioral Science, Brand Messaging, Customer Insights, Dial Groups, Focus Groups, Market Research, Media research, Media Testing, Messaging, Presentation Testing, Social Psychology, Storytelling for Business by

For message refinement, almost nothing compares to the dial-test focus group. Our clients sometimes say that the dial test focus group is the “fun part” of the refinement process. When you work with us, you get to see, in real time, how people feel about...

07 May

Posted at 08:01h in Behavioral Science, Market Research, Social Psychology by

Always looking for ways to apply behavioral psychology, this blog’s editors attended the annual Behavior, Energy, and Climate Change conference held in Baltimore. Present and/or presenting were people from electric companies, academia, trade associations, marketing and polling firms, local and federal government, and think tanks....

08 Apr

Posted at 19:57h in Brand Messaging, Market Research, Media research, Presentation Testing, Public Policy Messaging, Storytelling for Business by

It's a client favorite: our “What to Say / What Not to Say” Matrix. After we dial-test and focus-group your message, we analyze and summarize the results in a report, which includes this ever-popular communication tool. This is a distillation of what you wanted to find out...