What’s In it for YOU? Fierce competition and restricted access to the O.R. continues to increase the importance of clear and consistent messaging of your healthcare products’ most impactful benefits. These efforts aren’t easy but are critical to framing your value proposition for multiple influencers and...
How important are the Fall Pilots? In the current entertainment climate, a show will often sink or swim based solely the performance of the pilot. Thus all the hype around the “New Fall Shows” before they even air. A lot is riding on that first episode....
As the Manager of a Marketing team, I’m responsible for hiring outside agencies for customer insights research and messaging. No matter how many times I do this, choosing an agency is never easy. The stakes are high and it’s crucial to make the right decision....
Engagious, in partnership with Focus Pointe Global, has traveled to Wisconsin, Ohio, Iowa, and Pennsylvania to find out what swing voters are thinking. This month we traveled to Warren—Michigan’s third largest city (after Detroit and Grand Rapids) and Detroit’s largest suburb. In Warren we met July...
How is marketing to B2B different than marketing to consumers? B2B marketing is more complicated than consumer marketing because of three key differences. In all cases, your success in B2B hinges on doing your homework, asking all the right questions, and crafting the perfect message. COMPLEXITY Products and/or services...
We headed to Erie, Pennsylvania, for our latest meet-up with swing voters (part of our ongoing project with partner Focus Pointe Global). These voters cited a common reason for swinging: a desire for change. Our eight Erie participants all voted for Obama in 2012, and then switched...
Sioux City, IA May 6, 2019 In our latest episode of “How to Woo and Win a Swing Voter,” there was a plot twist. Maybe you saw it coming: Swing voters in different segments of the Midwest do not always fall for the same pickup lines. In Wisconsin, Ohio,...
Bowling Green, OH April 9, 2019 They say playing hard to get can increase attraction and desire. Don’t chase—make them run after you. Is that what swing voters are doing? Because politicians and media outlets want them really bad. Does this news narrative resonate with them? Do they...
Word choice matters. Studies prove it. (Writers exult.) We like to think of ourselves as good (smart, helpful, caring, funny—fill in the blank) people. So it’s not surprising that praising character produces more of the desired behavior. When children are praised for being helpers, they are more...
If you are based in the Washington, DC, metro area, whether you’re a corporation, a trade association, a think tank, or a politician, here’s some free advice: test your message outside the Beltway. That’s what we’ve been telling our clients for nearly two decades. And even...