Market Research

20 Mar

Posted at 18:30h in Behavioral Science, Market Research, Psychology of Pop Culture, Social Psychology by

Michael Lewis’s new book details the friendship that gave us behavioral economics Amos Tversky and Daniel Kahneman. The optimist and the pessimist. The one supremely self-confident and the other dwelling in dark tunnels of self-doubt. They investigated the inner workings of the mind and the curious...

01 Mar

Posted at 19:53h in Advocacy Messaging, Behavioral Science, Market Research, Psychology of Politics, Public Policy Messaging, Social Psychology by

When political partisans use behavioral nudges in public policy, their opponents question the science. Vigorously. In the UK, when conservative Prime Minister David Cameron applied behavioral insights to policy, the left was suspicious. In the US, when President Obama did the same thing, the right...

22 Jan

Posted at 22:07h in Advocacy Messaging, Brand Messaging, Brand Storytelling, Market Research, Media research, Presentation Testing, Psychology of Politics, Psychology of Pop Culture, Public Policy Messaging, Social Psychology, Storytelling for Business by

  I’ve been moderating focus groups and performing dial testing many years. What I have learned is that dial testing puts your message under a microscope in a way that traditional focus groups cannot. Dial Testing is Far More Valuable than Traditional Focus Groups. Here’s Why… Imagine you...

01 Dec

Posted at 22:22h in Brand Messaging, Brand Storytelling, Market Research, Media research, Social Economics, Storytelling for Business by

Today, we are talking with media and entertainment research veteran Aaron Paquette. Through his career at CBS, Sony, OTX, Nielsen and Vision Critical, Aaron has a great eye for how to tell a story that will get buyers’ and viewers’ attention. Q: How do you think...